Trump Media Eyes Launch of Utility Token to Support Platform Ecosystem
Trump Media & Technology Group (TMTG)—the parent company of Truth Social—has revealed plans to launch a native utility token and integrated digital wallet as part of its broader push to support and monetize its expanding digital ecosystem.
Utility Token and Wallet Integration
In a shareholder letter released ahead of its 2025 annual meeting, TMTG reaffirmed its mission to offer an uncensored alternative to mainstream platforms, emphasizing new steps to build a sustainable revenue model. Central to this initiative is the potential rollout of a utility token tied to a Truth-branded digital wallet.
The company stated that the token would initially be used to pay for Truth+, its streaming service featuring family-friendly content. Over time, the token would be expanded to cover additional products and services within the Truth ecosystem, including in-app purchases and premium features on Truth Social.
“As part of our rewards program, we’re exploring the introduction of a utility token with a Truth digital wallet that can initially be used to pay for Truth+ subscription costs, and later be applied to other products and services in the Truth ecosphere,” the company explained.
Planned upgrades include integrating token-based payments for verification badges, scheduled posts, post-editing tools, extended character limits, and support for longer video uploads.
Expansion into Financial Services
Beyond social media, Trump Media is also launching Truth.Fi, a new division focused on “America First” investment products, including ETFs and separately managed accounts. These offerings are being developed in partnership with Index Technologies Group, Yorkville America Equities, and Crypto.com.
To fund these blockchain and fintech initiatives, TMTG will allocate up to $250 million from its $777 million cash reserves, with investments targeted at Bitcoin, other crypto assets, and the development of token infrastructure.
Strategic Growth and Legal Action
The company is also pursuing growth through mergers and acquisitions, while taking legal action over alleged naked short selling of its DJT stock and alleged defamation by certain media outlets. In addition, TMTG confirmed plans to reincorporate in Florida, citing the state’s pro-business and innovation-friendly environment as key to its long-term strategy.
As Trump Media eyes the launch of a utility token to support its platform ecosystem, the company is positioning itself at the intersection of media, blockchain, and financial innovation.
